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John Vellinga has been president and CEO of Multiculture Marketing Inc. since its founding in 2001. Multcilture Marketing Inc. is a developer and marketer of niche alcoholic beverage brands. Its wholly owned brands included Slava Ultra Premium vodka and Zirkova Premium Imported vodka. It also has the exclusive Canadian distribution rights for Slavutich and Lvivske beers and Krimsekt sparkling wines. The company also operates an on-line store and internet portal: ukiestore.com.
Mr. Vellinga has 20 years of experience in a variety of industry sectors, including manufacturing, logistics, distribution and retailing. In Canada, he has worked with such leading companies such as Procter & Gamble, Canadian Tire and General Motors, in a management and technical role. This early part of his career built experience and understanding of each stage of the supply chain: manufacturing, packaging materials, distribution and retailing.
In 1997, he moved to Ukraine and was a founding partner, and Managing Partner of Emergex Business Solutions (EBS). EBS has since grown into Ukraine’s largest private management consulting firm, a major employer of professionals, with many multinational and top-tier clients including Pepsi, Lucent, McCain Foods, Northland Power, Coca-Cola, IBM, Baltic Beverages Holdings (Slavutich brewery), Sandora juices and UMC, the country’s largest telecoms company, for which Mr. Vellinga led the effort to launch the first pre-paid cell service in Ukraine. |